Rafael Ramos to Micro entrepreneurs "famous Brazilian root"

Thursday, 14 of Apr 2016
By Camila Gomes

What is found in the Brazilian Cerrado or in Central and South America or maybe the Tupi tribes?

 You might have guessed that we are clearly talking about a famous Brazilian root, cassava.

Cassava is a Brazilian product which has great importance in the culture and food of the country. It is produced in 1.7 million hectares throughout Brazil and alongside corn, rice and sugar cane it is a main source of food.

About a billion people worldwide use it as a food source. With this rich tradition in mind, students Rafael Ramos and Achilles Almeida decided to expand the product in Australia and set up the "Tapioca Traders.” Now, a loyal clientele passionate about the flavours flocks to the gourmet district of West End in Brisbane for a slice of the sweet delicacy.

 The micro-entrepreneurs keep dreaming bigger.

 For Rafael Ramos, "tapioca is a very new product here and has this property of freedom to diversify it."

Rafael points out that the lack of incentive for Brazilian entrepreneurs was one of the reasons he decided to invest in the product in Australia and not in Brazil.

He also talks about the good market competitiveness and low population density which are positive factors for the progress of the business.

Born in Alagoas in northeaster Brazil, where tradition runs thick in the blood, Achilles is passionate about the business. Rafael has partnered with Achilles a little over a year. The microentrepreneur talks about his passion for food,"I believe a lot in the nutritional and business potential of tapioca, and our ultimate goal is to be inserted into the Australian menu as well as diet."

The market partners know they have a long way to go, but little by little are managing to show a little bit of Brazil here in the land of kangaroos. The whole team GringoMedia want to wish luck to the micro entrepreneurs.