How Shakira became Facebook's most popular celebrity

Shakira has become the world's most liked celebrity on Facebook, setting the record with more than 100 million fans. She comes ahead of Rihanna and Eminem, who have a respective 91.9 million and 89 million likes.

Most of Shakira's fans are women (57%). Most of her fans come from Mexico City, Cairo and Istanbul.

It is believed that all her success in Facebook is due to her large followers from South America and her success with the World Cup’s song, in addition to her active role during the tournament performing her hit, "La La La", at the closing ceremony. She used Facebook a lot to document her personal goings-on during one of this year's biggest sporting event in a region that she was very popular already.

Her social media team post in different languages, including English, Spanish, German, French and Russian, so that her international following constantly feel involved.

The singer does not use her Facebook page only to do marketing. She also shares personal pictures of herself with her family - her most shared post is an image of her footballer husband, Gerard Pique, kissing her then newborn son, Milan.

"100 million fans on Facebook!" wrote Shakira in a hand-written note shared on Facebook on 18 July. "Thank you so much for joining me and propelling me on this incredible journey. I couldn't do it without you all. Much love, Shak."

By Adriana Rueda

Source: The New Zealand Herald

Image: AP